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Philosophy

Oriented to the needs of practice while investing considerably in new developments, it is our goal to remain the worldwide leader and foremost expert in plastic joining technology. We just want to remain being the best in our field – it’s that simple.

"Serving Customer Needs" – the vision of a global player

Oriented to the needs of practice while investing considerably in new developments, it is our goal to remain the worldwide leader and foremost expert in plastic joining technology. We just want to remain being the best in our field – it’s that simple.

Branson develops, manufactures and markets numerous applications- oriented plastic joining systems that function according to different principles and have proven themselves over and over again in virtually all industrial areas. But that cannot be all in today's world. First-class products certainly are a prerequisite, but by themselves not the key element anymore for durable market success for any company.

So that an enterprise can sustain facing the competition it must satisfy its customers with added value. This added value premises

  • that we at Branson posses premium technical and comprehensive expertise
  • that our focus is not narrowed by the engineer's spectacles
  • and that we consider ourselves more as a service provider and that we are capable as consultants to comprehend our customer's circumstances, concentrate the problem and propose the appropriate recommendation.

Only then can we produce that extra service for our customer that in turn indemnifies their market success and competitive standing. We understand "Serving Customer Needs" in this sense and so in turn interpret Oscar Wilde's quote, whereby the extra service we offer can only be measured by the best. And we do that globally.

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